Building Your Vision Shouldn't Be a Mystery
The journey to building a custom home is one of the most exciting ventures you can take. But it can also feel overwhelming, filled with complex questions and hidden processes. At SoCal Land + Homes, we believe in pulling back the curtain.

I'm Madison Reis, and I’ve Been in Your Shoes.
I started SoCal Land + Homes for a simple reason: to be the guide I wished I had when I built my own home from scratch. I personally navigated every stage of the process—from finding and purchasing the raw land to managing the permits, financing, and utility installations long before breaking ground.
​
That hands-on experience, combined with my background as a marketing consultant for a home builder, gave me a unique, 360-degree understanding of the entire process. I learned what makes a piece of land truly buildable, how to anticipate budget challenges, and how to speak the language of contractors, city planners, and utility companies.
​
Now, I use that experience to empower others on their own build journey.
My philosophy is simple: No gatekeeping. Just real information, transparent guidance, and a proven partner to help you make your dream a reality.
Your Journey, Seamlessly Guided
LAND ACQUISITION
The journey begins with the perfect canvas. As a licensed REALTOR®, we guide you through finding + acquiring the ideal Southern California lot for your vision, handling the complexities of the real estate transaction.
PROJECT MANAGEMENT
Once the land is yours, we shift into your dedicated Owner-Builder Project Manager, providing the expert consulting and administration needed to bring your vision to life, every step of the way
on schedule + on budget.
REALIZING YOUR VISION
Whether it's your forever home or a high-return investment, our journey can continue with expert real estate services to help you sell or manage your completed property quickly + for its maximum value.