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The Smarter Way to Navigate SoCal
Real Estate & Construction

Whether you're selling, finding, or building a home from the ground up, our builder’s background ensures you never miss a detail that a standard agent might.

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Expert Real Estate & Construction Management Across Southern California

From the urban density of Los Angeles to the open landscapes of the Coachella Valley, we provide a builder’s perspective to help you buy, build, and sell with confidence.

Land Acquisition & Consulting

We help you find and vet the perfect lot. From zoning to utility checks, we ensure your 'dirt' is ready for your 'doors'

Project Management

Your advocate throughout the build. We manage timelines, budgets, and contractors so you can focus on the finished product.

Strategic Real Estate

Expert representation for buyers and sellers. We use our construction background to maximize value +  find hidden gems in the residential market.

Built on Experience, Driven by Strategy

I’m Madison, I founded SoCal Land + Homes to bridge the gap between real estate and construction.

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After building my own home from scratch—navigating everything from raw land acquisition to permits and utility installations—I saw a major gap in the market, buyers and sellers are making massive financial decisions without a technical expert in their corner.

I don’t just open doors; I understand how they are built. By combining my background in marketing for developers and builders with hands-on construction experience, I provide a strategic advantage that traditional agents can’t offer.

Whether I’m helping you sell your home or community for top dollar, scouting land for your build, navigating a complex investment or helping you buy a hidden gem in the residential market. I bring a builder’s eye to every transaction to ensure you reach the finish line with confidence.

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Frequently Asked Questions

10+ Qualified Buyer Leads

Developer & Community Experience

Multiple Homes Purchased​

Why Our Clients Succeed — Real Outcomes from Real Strategy

Proven strategy that converts interest into real buyers and real sales.

Before becoming a licensed REALTOR®, I worked as a marketing consultant for a residential developer and builder facing slow buyer conversion despite strong market interest. I redesigned their digital presence, improved lead capture, and built high-impact online campaigns  — delivering 10+ qualified, purchase-ready buyer leads directly to listing agents — several of whom went on to purchase homes in the community.
 
That same strategic approach — combining targeted digital outreach, strong presentation, and optimized buyer engagement — is what I bring to every client.
 
Whether you’re buying your first home, selling for maximum value, investing in land or development, or building from the ground up, my experience gives you an edge most agents simply don’t have.

Ready to Turn Your Vision into Reality?

Whether you're ready to buy a home, list your property, or break ground on a new build, let’s start with a plan. Book a call or use our interactive form to share your goals first—no strings attached.
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